Pulso CreativoPulso Creativo

Pulso Creativo is a B2B consultancy with over 25 years of experience in marketing, branding, and coaching. They needed an institutional platform that worked as a digital calling card and reflected their level of corporate expertise to decision makers.

Without a digital channel of their own, they kept losing chances to show authority: there was no centralized space to display major clients, and no flow prepared to receive business inquiries with enough context to qualify B2B leads. Two concrete constraints came on top: native WordPress templates clashed with the visual builder layout (misaligned legal pages, issues with the transparent header), and the client delivered a very dense volume of copy for the success stories that threatened readability on mobile.

The build started from a block-based layout, prioritizing carousels and grids. On top of that I worked iteratively on the interface and the copywriting, turning long paragraphs into scannable formats and adjusting layout behavior to guarantee a fluid responsive experience.

1. 01

   Floating WhatsApp routed by service

   Instead of relying only on a static form, I set up a dynamic CTA that captures the page the visitor is looking at. That way the consultants know exactly which service the prospect was browsing before writing, commercial context that is worth its weight in gold when closing.

2. 02

   Success stories as bullets, not walls of text

   I dropped the continuous copy the client sent and turned it into an icon list. The corporate user does not read, they scan: this lowers cognitive load, improves line length on desktop, avoids infinite scroll on mobile, and puts the hard results in plain sight.

3. 03

   Corporate contrast and a limited reading width

   A dark footer and solid backgrounds in the more bureaucratic sections, with text capped at 800px wide. It avoids the visual fatigue of edge-to-edge lines, clearly separates information hierarchies, and gives the site a premium visual close.

• →Full-width responsive site with a dual contact system: form and WhatsApp
• →UX rewrite of the content delivered by the client, from dense copy to a scannable format
• →Server-side performance optimization and production launch with organic indexing in Google Search Console

The business now projects authority from the first scroll, and the contact funnel is optimized: inquiries come in qualified and direct. The client logo carousel, with native touch behavior, validates the consultancy track record within the first seconds of browsing. The biggest lesson was UX negotiation with the client: mediating between the business need to tell every bit of its operational effort and the end user need to consume fast, concise information.